I was the 35 photographer everyone hates.
I started out my photography journey making $35 per session. The time and energy that I put into myphotography business was huge! I loved it, but I needed a breakthrough fast or I was going to burn out quick. I discovered a way to fill my pipeline with clients – and not just a few clients. I’ve collected 500 leads and we’ve booked 75 brides THIS YEAR as one of the highest priced photographers in our state.
How? By using a simple, inexpensive, authentic marketing techniques that WORK for small businesses like ours. And the best news is, I’ve taken all those techniques, packaged them up into an amazing step-by-step plan.
I want to teach you something that will change your business.
(whether you take the 90 Days of Marketing Course or not.)
One simple phrase: BE PERSONAL. The biggest transformations I saw in the 90 days of marketing were photographers that went from being all business to creating a personality based business. And though some prompts were clearly very challenging for those that had never been personal, the results were life changing in many cases. It opens new doors and opportunities, but most importantly connects you with your perfect target client.
A few months ago I took my son to get a haircut last minute…30 minutes before his first day of Kindergarten. I never wanted to be the mom that procrastinated the first day of school haircut…on his very first year…with my very first school-aged child, but there I was. We walked into the salon and no one turned around. It was honestly awkward. I went back to the door to see if walk-ins were welcome. They were. Everyone carried on working with their current clients then called us over about 10 minutes later when a chair was open. They did a great job on the haircut, it was a great price and then we were on our way. Never to return again. (Not because it was bad, but because we didn’t feel loyal to anyone there. There was no reason to come back.)
The next time I got his haircut we picked a different salon. It was a bit pricier but the reviews were great. The barber called him over, asked him his name and carried on a conversation with me and my son the entire time. He got to know us. We got to know him. He even threw in a root beer at the end. Not only was his customer service was better, but we left feeling like we had a friend. He didn’t tell us his deepest darkest secrets or anything awkwardly over personal, but he was himself. My son thought he was funny, a great listener and wanted to go back again and again.
You don’t have to share every inner thought to be personal. (I’m not saying you can’t. But you don’t have to.) Simply be yourself and share your interests. You will attract clients that match your vibe.
“But Kylee, I am scared.”
I’m not asking you to show the world your stretch marks or confess your worst sin online. Please don’t do that. I’m simply telling you to be yourself. Choose 2-3 personal topics (that aren’t too personal) and mix it in with your socials + website. We don’t need to know the color of your undies to know your a real human being.
“But Kylee, I’m boring.”
No you’re not. And if you truly think you are. I promise you’ll still find a client that loves your boring life just the same. Its not about being epic. Its about MAKING CONNECTIONS.
“But Kylee, I don’t know how.”
I will tell you how in 90 days of Marketing. Opening soon! Some days will push you outside of your comfort zone. Some days you’ll be able to do from the toilet. But for now, start simple!
Start Simple…TODAY! Captions to get started:
- Whats your favorite Netflix Binge? Why? Bonus: Ask your followers what theirs is too.
- What do you do on a Sunday afternoon?
- If there was a zombie apocalypse and you had to escape your house with only one item, what would your grab?
Being Personal is Not About Sharing Your Stretch Marks Online | Pin for Later
Photos by Maci B Photography, Edited by Kylee Ann
photographer / owner
I’m a mom boss building businesses and community from the comfiest spot on my bed. I am a photographer, an educator, a mom blogger and community builder. I shoot weddings and families, lead an incredible team of photographers and employees, share my love for Maskcara make up, help other entrepreneurs create thriving businesses and most importantly, take my kids on adventures.