Remember this cute brand, Birchly, from our indoor shoot last month?
Often times, brands like Birchly who create organic products for children like to use the great outdoors in their branding and advertising. You can’t get more organic than nature, right? Outdoor brand photography is a little bit different. It takes a little more care and planning, but is so worth it for the final result.
Outdoor Brand Photography
It’s fun to work outside. There are natural colors and textures in the woods that you can’t recreate in a studio. There are also more variables in play–weather, lighting, and dirt being a few. With outdoor brand photography, you want to make it look like the models are getting down and dirty… without actually getting dirty. You have to create poses and go to locations where models can look and act naturally while staying clean and fresh.
Always bring a few nice blankets. Whether to wrap a cold child in or to lay on the dirt floor as a picnic blanket–always always have one or two on hand.
If you’ve got props, try to not let them touch the ground. If it’s a toy, have the child play with it in the air or on a stump or log. Instead of sitting, they can crouch or stand. If things do need to touch the floor, find some grass or a dry spot before plopping down.
Make sure the shoes and outfits match the scenery. I’m not talking color alone. If it is a forrest, the models should all have shoes or boots and socks.
It’s not very often that kids are alone in a forrest. Use their parents or other children to join in so that the photos look more natural. Almost like a lifestyle shoot, with outdoor brand photography, it’s important to make the pictures look like candid shots even when they’re staged.
Click here to see more brand photography!
Kylee Ann Maughan is a family and international brand photographer based in small-town Northern Utah. She has been a business owner for 13.5 years, and also runs a successful and award-winning associate team. Kylee hosts semi-annual retreats, speaks at conferences and teaches online courses about running a small business and marketing. Her niche in coaching is helping moms turn their passion into profit, while being the mom they dream of.
November 20, 2020
Kylee Maughan
