Remember this cute brand, Birchly, from our indoor shoot last month?
Often times, brands like Birchly who create organic products for children like to use the great outdoors in their branding and advertising. You can’t get more organic than nature, right? Outdoor brand photography is a little bit different. It takes a little more care and planning, but is so worth it for the final result.
Outdoor Brand Photography
It’s fun to work outside. There are natural colors and textures in the woods that you can’t recreate in a studio. There are also more variables in play–weather, lighting, and dirt being a few. With outdoor brand photography, you want to make it look like the models are getting down and dirty… without actually getting dirty. You have to create poses and go to locations where models can look and act naturally while staying clean and fresh.
Always bring a few nice blankets. Whether to wrap a cold child in or to lay on the dirt floor as a picnic blanket–always always have one or two on hand.
If you’ve got props, try to not let them touch the ground. If it’s a toy, have the child play with it in the air or on a stump or log. Instead of sitting, they can crouch or stand. If things do need to touch the floor, find some grass or a dry spot before plopping down.
Make sure the shoes and outfits match the scenery. I’m not talking color alone. If it is a forrest, the models should all have shoes or boots and socks.
It’s not very often that kids are alone in a forrest. Use their parents or other children to join in so that the photos look more natural. Almost like a lifestyle shoot, with outdoor brand photography, it’s important to make the pictures look like candid shots even when they’re staged.
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Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
November 20, 2020