The first few years in my business, I was dead on Google. All crickets, no trace of Kylee Ann Studios anywhere on the world wide web. It actually makes me cringe just thinking about it. My dad encouraged me to try SEO so I finally switched to WordPress and tried to figure out this new world of SEO, started by just doing the basics and blogging three days a week.
It took six months of consistent blogging and writing for SEO, but eventually I got to the very top of search results for “Logan, Utah photography” and “Cache Valley photography.” Guys my business exploded. I stopped booking friends and family because stranger clients would find me on Google. They were filling up my calendar and I did not have to rely on friends and family to fuel my business. I’ve exploded and re-exploded over and over again because of SEO, not because of Instagram or Facebook. I started from nothing and putting in my time with SEO is what really helped me grow.
I know SEO can seem overwhelming and confusing, but it is a POWERFUL tool to have your marketing arsenal. So, I thought it would be a good idea to bring Sadie Banks on to the podcast this week to help make SEO seem less scary.
Sadie works for Manta, an online marketing company that helps businesses with their directories and SEO, but she also runs her own business, Good Grief Journals. Sadie is my girl because she loves journaling just as much as I do, but she loves it so much that she decided to create a journal for herself, one that’s focused on the infertility journey. Sadie is a SEO and marketing guru, so there is no one better to help us break this down!
What is SEO?
First things first, SEO means Search Engine Optimization. That can seem like a mouthful, but it just means ranking higher on google without using ads. Before showing your business in search results, Google needs to know that it can trust you. Google is always trying to build trust with your website, it wants to see that you have relevant information about the services you offer and that other people are referring back to you as a resource. These are things that build trust, and just like any relationship, building trust takes time.
Why do I need it?
A lot of people think they’ll get all their business just from Instagram and that’s how they’ll grow. That more followers and saved posts will make them successful, but you have to remember that Instagram isn’t the only playing field out there. Instagram has 500 million users per day, and Google has over 3 billion searches a day. Compare that and that’s a big pool of people you can reach, and if you’re not doing SEO, you’re missing out on them. 97% of users learn about a business online, more than anywhere else, not Facebook or Instagram. You want to be on Google!
Sadie gave us so many SIMPLE and EASY tips that you can do to build trust with Google, help you be successful in SEO and grow online.
Outsourcing is your best friend
So if after all this, you still feel overwhelmed or you’re not sure where to start, simply outsource. There are so many marketing companies and individuals that you can hire who have this skill set. Why do something you’re not confident about when you know you can get someone who will do this well. Outsourcing is one way to get SEO done without having to spend more of your time, and unlike other things you invest in – you will see a profitable return once things get going.
We get stuck in Instagram, just wanting to get to 10k and wanting to go “viral” on Reels. Yeah, you may get followers on the platform, but are any of them paying clients?… Guys. You can just keep growing and growing with SEO. The growth never stops. My business has evolved to a huge team because of all the work that’s come in and the growth we’ve had.
If you haven’t been building your SEO, don’t stress over that. Google’s not going to punish you for what you did before, it’s going to reward you from here on out. Don’t feel overwhelmed, just start with posting today and consistently posting from here on out.
FIND SADIE HERE and ask her your SEO questions!
Hi, I’m Kylee and I’m a business coach for women! I specialize in helping women make money while still balancing their families. Learn more about my courses and coaching options at http://kyleeann.com/education
Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
May 24, 2021