Well I haven’t moved since I started my photography business, but my clientele has. When I began Kylee Ann Photography, my entire clientele was from Washington state. I had like 3 friends in Utah and 0 clients. I was flying to Washington every other month to shoot all sorts of sessions and weddings. When I had my son, Brody, that had to change. The traveling had to stop. I had to re-direct my business to Logan. These are the three things I used to find clients after a “move.”
1. Plan Styled Shoots with Vendors
Work with local vendors! Tag them in your photos. Allow them to use your photos with credit back to you. Your interactions and photos with them are key to your future success. Go above and beyond. Make them want to refer you.
If you’re a family photographer, use local boutiques for a styled shoot. If you’re a wedding photographer, use wedding dresses, rings, flowers and wedding planners. If you’re a newborn photographer, use the baby stores, blankets and toy stores. Think of everything you can to support local businesses. They’ll support you back!
2. Model Calls
When I say models, I don’t mean professional models. I mean your neighbors, pretty girls you see in the mall and other families/couples/friends you find in a local model call. Post on Facebook or Instagram for a model call and ask your friends to tag their friends! After the shoot, post the photos. Tag them! Make sure they post the photos and tag you back!
Create great keywords on your website and blog for the new area you want to focus on. Make sure your site comes up when someone searches for a photographer in your area.
4. Just Shoot
Stay busy, look busy. Shoot, shoot, shoot. Even if it’s just with your family or neighbors, keep on shooting! People will start to know your name and when they want pictures, they’ll think of you.
photographer | educator + speaker | community builder
Kylee started Kylee Ann Photography 8 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.