My #1 Secret to Real Business Success
In my decade as an entrepreneur I have seen businesses start and stop, launch and fail over and over.
In my decade as an entrepreneur, I’ve seen businesses start and stop, launch and fail over and over and over. I’ve seen my friends do it. I’ve seen my family do it. I’ve seen other business owners do it. And it’s one of those things that when you’re at a conference, you hear all the time.
People say one in five businesses fail in the first five years, and then 90% after that. And the 90% the year after that. And the 90% the five years after that. And I’m not mocking this statistic at all. And I don’t think the statistic I shared was completely accurate, but the point is that a lot of businesses fail within the first five years. And a lot of businesses fail in the first five years after that. So in the first 10 years of business, a lot of businesses fail. And I’m starting to see why.
They aren’t failing because they’re bad at what they do. Nope, they’re failing because they stopped showing up.
Businesses aren’t failing because they’re bad at what they do.
I’m not the best at what I do. I’m not the best photographer. I’m not the best business mentor. I’m not the best business owner. I’m not the best podcaster. I’m not the best at what I do, but I do not have to be the best. And you don’t have to be the best at what you do to succeed.
All you have to do is show up every day. That is all it takes, because 90% of your competition won’t. They won’t do the work. They won’t show up. They’ll stop posting on Instagram. They’ll stop posting on their blog. They’ll stop networking. They’ll stop doing the work and their business will fail.
Show up everyday. And thats all it takes. Because 90% of your competition won’t.
A few years ago, I joined an MLM company called Maskcara. And I am still a part of that Maskcara company, which is funny because you probably haven’t seen me post about it in two years. In the first year in the makeup business, I got awarded for the top 20 enrollees in the company.
I stopped showing up because I have a lot of other priorities that kind of took precedence over Maskcara. I run the Kylee Ann Studios photography team, education, speaking, now podcasting. I mentor people. I have three kids.I am a full time brand photographer on top of running the Kylee Ann Studios team.
So the makeup kind of fell behind and it didn’t become a priority. And while I didn’t completely kill my business and I do still get paychecks – now it’s like $200 a month versus the thousands I was making before.
Did my skills change? Nope. In fact, I got better at everything. I got better at marketing. I got better at makeup. Did the makeup change? No, the makeup got better. There’s more products, more colors, more everything. The trainings got better. The leadership got better. I went from making thousands of dollars a month to hundreds of dollars a month because I stopped showing up.
You want your business to grow? Do the work. Daily.
Wherever you’re showing up, if it’s on your blog, if it’s on Instagram, if it’s in person, you have to be faithful in the small things until the big things come.
Seven years ago, I started blogging on KyleeAnnphotography.com three to five times a week. Seven years ago. We are now in 2020. I started this in 2011 and I have blogged three to five times a week, every week for seven years. And do I still have three blogs on the calendar for next week and the week after? Yes!
Be faithful in the small things until the big things come
My number one secret to real business success is being consistent daily. Being consistent, showing up, doing the work every single day.
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Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
June 8, 2020