Of Smoke and Ash | Western Lifestyle Brand Photography
Some shoots carry a little extra magic, and our session with Of Smoke and Ash was definitely one of those. Their custom burned hats are works of art—each one detailed, unique, and full of personality. Photographing them in the mountains, golden grass, and along rustic wood fencing gave us the perfect backdrop for Western Lifestyle Brand Photography. The result was a gallery that felt authentic, bold, and perfectly on-brand.
Western Vibes in the Mountains
The models showed up styled in full western apparel, which fit seamlessly with the location. Wide-open mountain views, textured fences, and tall, glowing grass created a cohesive aesthetic that matched the brand’s vibe. Against this backdrop, the handcrafted hats became the undeniable stars of every frame.
Fast, Fun, and Full of Variety
Efficiency doesn’t mean cutting corners. Each model rotated through about five different hats, giving us a variety of looks in a short time. In just 30 minutes, we built a full gallery ready for website listings, social media content, and marketing campaigns. Sessions like this prove that a brand can maximize time and still walk away with polished, professional content that sells.
The Best Clients
One of the best parts of this shoot? Working with Eric and Maura, the creative duo behind Of Smoke and Ash. They’re warm, passionate, and genuinely amazing to collaborate with. Maura’s creative vision blew me away, and Eric’s craftsmanship speaks for itself. Shoots like this remind me why I love brand photography—it’s about more than products. It’s about telling the story of the people who bring them to life.
Why Western Lifestyle Brand Photography Works
For a brand like Of Smoke and Ash, lifestyle imagery is essential. It shows how the hats move in natural light, how they fit into western living, and how they look when styled. Pairing unique products with authentic settings elevates the entire brand, giving customers a story to connect with and a vision they want to be part of.
Ready to Elevate Your Brand?
If you’re launching a new product or collection, professional lifestyle photography will help you stand out. With styled models, authentic locations, and polished edits, you’ll have everything you need to market confidently and beautifully.
👉 Book your product photography session here!
Kylee Ann Maughan is a family and international brand photographer based in small-town Northern Utah. She has been a business owner for 13.5 years, and also runs a successful and award-winning associate team. Kylee hosts semi-annual retreats, speaks at conferences and teaches online courses about running a small business and marketing. Her niche in coaching is helping moms turn their passion into profit, while being the mom they dream of.
March 20, 2026
Kylee Maughan
