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What is Maskcara Beauty | Cliffnotes Version

Meet Cara Brook: a famous beauty blogger and make up artist that revolutionized make up. After blogging for a few years and doing thousands of make up tutorials, she saw a huge gap in the market that she was determined to fix.

In 2013, Cara created. It was so powerful it could enhance skin tone, cover up blemishes and dark circles, sculpt features and create the perfect glow on your face with one quick application. Instead of covering up our faces, she created a product that enhanced our natural beauty.

The name Maskcara comes from a school project, and its based off of Cara’s name.

For my 5th grade science project I created a clay mask that form fitted to my face. The idea was you can put the makeup on the mask before bed, then in the morning you’d just smash it to your face and voila! makeup finished! I created it because I figured it afforded me my two favorite things makeup & sleeping in.It didn’t really work:) but I never gave up on the idea to make makeup easier and more fun.

3D foundation is Maskcara’s first real product. ;) A product so good that Sephora and many other beauty stores wanted it. She was selling Maskcara straight from her beauty blog, crashing the server with each launch. Cara was noticing women getting together to share the product and teach each other how to use it.

Maskcara Beauty shifted into a direct sales company in 2017. Cara wanted to reward these women that were loving and sharing her product with an affiliate program that could hit the masses.  Since then, it has exploded. And broken so many records.

If it came down to choosing a beautiful life or a flawless face, our choice would be a beautiful life every time. But wouldn’t it be great if you could have both? We believe makeup should be fun, easy, and quick! Maskcara Beauty was founded on the idea that makeup should be used to enhance the true beauty in a woman’s face, rather than covering it up.

Read more about Cara here or learn more about Maskcara here.

January 16, 2019

Kylee Maughan

Kylee Ann Mentors moms on all things business. Join us weekly for short bite sized episodes with takeaways that empower you in your role as a business owner and mother! 

KYLEE MENTORS MOMS PODCAST

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Learn to Say Yes TO YOUR FAMILY

Being Personal is Not about Sharing your Stretch Marks online

My #1 Secret to Real Business Success

How to Propel your Business Forward

Give your All to your Kids, and your All to your Business

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