If you’re a brand planning a commercial photography shoot, you might hear the terms product photography and lifestyle photography and wonder which one you actually need. The short answer? They serve different purposes, and most brands benefit from having both. Product photography shows your product clearly. Lifestyle photography shows your customer what it looks like […]

If you have a commercial photography shoot coming up, the best thing you can do is prepare before you ever step in front of the camera. A great commercial photography session is about more than showing up with your products. When I work with brands, I want the time we spend shooting to create as […]

If you sell a physical product, you already know how important your photos are. Before someone buys your product, they want to see it. They want to know what it looks like, what comes in the package, how it works, and what makes it different. That is where product photography comes in. I recently got […]

If you have a business, chances are you already know you need good photos. But what kind of photos do you actually need? That’s where brand photography comes in. Brand photography is more than taking a few pretty pictures for your website. It is about creating a collection of images that help your business tell […]

When a brand launches a new product, having beautiful photos of the product is only part of the equation. You also need images that show people how the product works, how it fits into real life, and all the different ways it can be used. That’s exactly what made this Woolino brand photography session so […]

If you’ve ever wondered, “What is commercial photography?”, you’re not alone. You’ve probably seen commercial photographs everywhere without necessarily realizing what they are. The product photos on a website, the lifestyle images in an advertisement, the photos a brand uses to launch a new collection, and the images filling a company’s social media can all […]

Small children’s clothing collections can be so much fun to photograph because the goal isn’t just to show the clothes. It’s to help parents picture their own little ones wearing them. For this Navy + Stone session, I photographed baby track suits in my home, using my daughter as the model for both the boys’ […]

Commercial photography is most effective when it helps customers picture a product in their own lives. For Unilove, we created two completely different lifestyle settings to showcase a new stroller: a vintage boho picnic scene at Memory Grove Park and an urban backdrop in downtown Salt Lake City. I loved the contrast between the two […]

Small product launches don’t always need a huge production. Sometimes a short, focused shoot is exactly what a brand needs to introduce a few new products with fresh, professional imagery. I recently photographed a mini session for Emory + Hope, a children’s pajama brand, featuring two new patterns. I used my own home and my […]

Some of my favorite commercial shoots start with a simple introduction and turn into a chance to really get to know the people behind a brand. That’s exactly what happened with Lash Stuff. They found me through a Facebook group, and I quickly realized their warehouse was only about 10 minutes from my house. I […]

There are some commercial photography projects that start as one shoot and quickly turn into something much bigger. Current Tyed is shaping up to be exactly that kind of project. I recently photographed this swimsuit brand with Abi and McKayla at a friend’s backyard pool in Providence, Utah. Current Tyed creates swimwear for both kids […]

When a brand is testing a new product line, having the right photography can make it much easier to see how those products could come to life across a website, social media, and marketing campaigns. I recently photographed a trial session for Manifest Wellness in Layton, Utah, featuring their magnesium creams. We created a combination […]