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161. Marketing Questions to Challenge Your Photography Business Today, I’m here to help you evaluate your marketing plan with a set of questions designed to identify what’s working, what’s not, and where you can make improvements. As photographers, it’s easy to feel like everyone around us is fully booked, especially during busy seasons. But if […]

Worst Photography Stories

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160. Top 3 Worst Photography Stories: Laughing Through the Mistakes Today, I’m pulling back the curtain to share some of my most memorable and cringe-worthy photography fails. Even after 13.5 years in the industry, mistakes happen—and hopefully, sharing these will bring a few laughs and remind you that even seasoned pros have those “oops” moments. […]

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How to Survive Busy Season Burnout As photographers, we know that the busy season can be incredibly rewarding but also exhausting. Many of us are deep into this season, with editing queues piling up and to-do lists feeling endless. It’s easy to get overwhelmed, but there are ways to make it through without burning out. […]

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Marketing Faux Pas + New Name Who Dis? A Journey to Clarity, Coaching, and Scaling Your Photography Business Hello, everyone! I’m so excited to be back on CEO Photog Club after some time away, and I want to share a little about where I’ve been and where I’m heading. Recently, I had the opportunity to […]

E-Commerce with Elise

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E-Commerce with Elise of Little Joy Co. | #CEOMOMCLUB   I brought Elise, the owner of Little Joy Co., on the podcast this week. She is sharing her journey in e-commerce that started when she was 15, and has led to her starting this baby/toddler brand with triplets under one year old DURING the pandemic. […]

Raising Entrepreneurs

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Raising Entrepreneurs | #CEOMOMCLUB   Earlier this year, I was asked to do a presentation with my dad at a leadership event about Raising Kids to have an Entrepreneurial Mindset. I got EMOTIONAL as I came across my Dad’s slides while recording my podcast! I am so very grateful for my parents and for my […]

What Is A Funnel?

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What Is A Funnel Anyway? #CEOMOMCLUB   If you’re a woman navigating the world of business, you may have come across the term “funnel” in discussions about sales and marketing. But what exactly is a funnel, and how does it impact your business? Let’s break it down in simple terms.   The Business Funnel Explained […]

Make the most of your CRM

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Make The Most Of Your CRM #CEOMOMCLUB   If you’re a woman in business, chances are you’re familiar with the term CRM, or Customer Relationship Management. If you are not, let’s chat for a second. This is a must. When I started my business, I did everything manually. I had a spreadsheet for this, a […]

Finding Passion Again

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Finding Passion Again With Whitney #CEOMOMCLUB This Podcast is for CEO Moms, Career Moms, and Working Moms. But, I also think some women who are listening WANT to enter back into the workforce, but don’t know where to start. The transition from being at home, focused mainly on raising children, back into the workforce can […]

CEO Mom Summer

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Summer of Fun (& Work!) | CEO Mom Summer #CEOMOMCLUB   As a business owner, your motivation to start your own venture was driven by the desire to spend quality time with your kids and have the flexibility to set your own schedule instead of being tied to a 9-5 routine. Also – having deep […]

Dos and Don'ts of Building a Team

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Dos and Don’ts of Building a Team | #CEOMOMCLUB   When I started my associate team, I was the only one I knew who had an associate team. Now it’s becoming more common. Which is AMAZING! But, I don’t want that to make you feel pressured into either having one or joining one. You can […]

Letting Someone Go Sucks

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143. Letting Someone Go Sucks #CEOMOMCLUB Let’s talk about a topic that doesn’t get nearly enough attention in the world of business – letting someone go. We all know it’s not easy, stirring up emotions and causing sleepless nights. I’ve been there, and I want you to know that you’re not alone in this sucky […]