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Ade and Ayo | Colorful Brand Photography

We LOVE that this brand’s purpose and mission is so special and personal. Ade and Ayo was started by a young mom who was looking for ways to introduce her baby to her Nigerian heritage!

Ade and Ayo draws on Africa’s rich, vibrant and fresh artistry to create products that bring warmth and color to your child’s world.

Colorful Brand Photography

A LOT of my brands are neutral. So it was SO much fun to photograph these bright, rich colors. I had so much fun mixing and matching colors to make the most vibrant combinations.


 

Ade + Ayo is a children’s goods brand that brings the warmth, vibrance and joy of African cultures to your home through comfortable clothing, nursery decor, and toys your baby will love.

Through Ade + Ayo I design and curate a collection of beautifully crafted items that make the African aesthetic practical for the littlest among us, while keeping things modern and affordable for you.

Ade + Ayo is a dream of mine that was born when I was pregnant with my first baby, Ariyo. As a Nigerian Canadian now living in the United States, I’ve experienced a lot of changes in my life. The smell of Nigerian food, the sound of Nigerian music and the colors and patterns of traditional Nigerian clothing have made everywhere I’ve lived feel like home. My Nigerian culture has been a source of pride and joy for me, and I wanted it to be that for my son as well.

As I excitedly started working on Ariyo’s nursery and wardrobe, the search for nursery decor and baby clothes that would remind me of home and introduce him to the beauty of Africa revealed a huge gap.

I could not find clothes in my traditional colors and patterns that would be comfortable enough for daily wear, and any “African-inspired” nursery decor I could find either equated African design with a “safari” theme or was too expensive. I was saddened to see this, but also motivated to provide a solution. So, Ade + Ayo was born.

“Ade + Ayo” combines the Yoruba (Nigerian language) words for “crown” and “joy,” reflecting the pride and happiness children bring to their parents’ lives.

 

Colorful Brand Photography | Ade and Ayo

December 28, 2020

Kylee Maughan

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