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High End Brand Photos | Hugbug Baby Shop

High End Brand Photos | Hugbug Baby Shop

Hugbug is a beautiful, high end luxury baby brand who wanted to keep a light, airy, and elevated feel to their brand shoots. Consistency was important as they’d be rolling out new 2021 releases!

Throughout their monthly subscription shoots, I’ve been able to keep this look a few different ways! First of all, I use the same backdrops-white and light gray! Those help keep it light and consistent and are varied enough that I can shoot any of their products on one of those two colors.

High End Brand Photos

Next I bring in simple textures through textiles. I have a variety of simple fabrics on hand that help add interest, along with Hugbug’s own special grosgrain ribbons! They are a connecting thread throughout their shoots.

Last piece of this puzzle is their absolutely stunning products. Hugbug is so good at picking out beautiful details! It was so fun watching the shine on all these delicate gold and silver details. Keeping the styling light and airy helped their shirts, ribbons, and Christening collections be the spotlight!

High End Brand Photos

Why have consistency?

Lots of reasons! First of all, Brand Consistency is defined as “Brand consistency is the practice of always delivering messages aligned with the core brand values in the same tone, presenting the brand logo in a similar way, and repeating the same colors throughout your visual brand elements. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand.”

High End Brand Photos

Consistency in your photo sessions makes a huge difference! As you can see, the biggest is that it helps communicate to your customers who you are and what your brand aesthetic is. If someone wants silver, gold, and whites, that feel luxury, they know Hugbug will deliver! It’s because consistency adds a subtle layer of trust to your clientele. Your images are part of your overall brand story!

March 31, 2021

Mandi Christensen

I’m a mom building a business and community from the comfiest spot on my bed. What started as girl with a camera turned into a dream business. With God and my husband by my side, I have grown this one woman amateur show into the best team. I have five incredible women by my side serving hundreds of brides, families and brands each year. I also get to help other women (mainly moms) create thriving businesses from home and grow a community of kind creatives.

Kylee Ann Mentors moms on all things business. Join us weekly for short bite sized episodes with takeaways that empower you in your role as a business owner and mother! 


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