If you haven’t tried Infuze water bottles, you are missing out. Like other popular water bottles, they keep your drink cold and come in a variety of colors BUT they have a magic thing that no other brand has….a flavor tank! Water in the bottle, flavor in the tank. The water comes through the straw and combines with your flavor at whatever level you choose!
Infuze has three different categories – lifestyle, adventure and fitness. We have Infuze on a subscription so we can rotate through each category each month to fill their content bank with plenty to choose from for all occasions.
A few tips you can learn from Infuze…
Know your target audience (or target audiences)
Because we know we are reaching to multiple target audiences – moms, fitness, travelers – we know that not one setting is going to fit all their markets. We can plan ahead for certain holidays and plan our shoots and models around what’s coming up. For example, we would want to push the fitness photos in their marketing at the beginning of the year. We planned this mom/lifestyle shoot for before Easter and Mother’s Day. And adventure is great around spring break and summer!
Style your shoot to fit your target audience
Infuze carries hundreds of different colors and options. Red, blue, green, orange, etc. With Easter and spring around the corner AND shooting moms, we know we wanted to choose the more soft, feminine colors in the shoot. Even the they carry hundreds of options, each option isn’t the best fit for every audience. Know your audience and style your shoot towards their preferences.
Bring in other products to help show your product in many uses
What do moms always have with them? Their diaper bag! The perfect prop for moms!
Kylee Ann Maughan is a family and international brand photographer based in small-town Northern Utah. She has been a business owner for 13.5 years, and also runs a successful and award-winning associate team. Kylee hosts semi-annual retreats, speaks at conferences and teaches online courses about running a small business and marketing. Her niche in coaching is helping moms turn their passion into profit, while being the mom they dream of.
April 1, 2021
Kylee Maughan
