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Why to Use a Moodboard for a Product Shoot

I love it when my brands send a moodboard rather than, or along with an actual shot list for their product shoot!  It gives me a really good idea of their style and the look they are going for and at the same time gives me an opportunity to be creative!
Moodboard Moodboard

Here are some reasons why sending us a moodboard for your brand photo session could be a helpful tool!

  1. Planning and Preparation: A moodboard is essentially a visual collage or moodboard that allows you to plan and prepare for your brand photo session. By collecting images, colors, and other design elements that you want to incorporate into your photos, you can create a cohesive and visually appealing brand aesthetic.
  1. Communication: A moodboard can be a helpful communication tool between you and your photographer. It allows you to clearly communicate your vision and expectations for the photo session, ensuring that you are both on the same page and working towards a common goal.
  2. Inspiration: Looking at a moodboard can be inspiring and motivating. It can help you to see your brand vision and messaging more clearly and give you ideas for poses, settings, and other creative elements to incorporate into your photos.
  1. Consistency: By using a moodboard, you can ensure that your brand photos are consistent and on-brand. This is particularly important if you plan to use the photos for marketing and branding purposes. A cohesive and consistent brand aesthetic can help you to stand out in a crowded marketplace and attract more customers.
  1. Flexibility: A moodboard can also be a flexible tool. It can be updated and modified as your brand evolves and grows, ensuring that your brand photos always reflect your current brand messaging and vision.

Moodboard

Overall, using a moodboard during a brand photo session can be a helpful and effective tool for planning, communication, inspiration, consistency, and flexibility, ensuring that your photos accurately reflect your brand and help you to achieve your marketing and branding goals.

Moodboard Moodboard

Check out these photos from a recent shoot where the brand sent me a moodboard with their own vision of motherhood, we both love how they turned out!

August 16, 2023

Kylee Ann Team

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