When Goldfish Swim School reached out about creating a year’s worth of marketing content in one single shoot day, we knew we were in for something big. And it was… BIG. Think studio rentals, a full team of stylists, makeup artists, videographers, and SIX model families. It was full chaos—in the best possible way.

We rented an amazing studio in Salt Lake City and built out multiple lifestyle sets to bring Goldfish Swim School’s cheerful, family-centered brand to life. The marketing team flew in from across the country—both the in-house team and their agency partners—ready to direct, collaborate, and capture every angle.

To keep things running smoothly, we provided snacks, drinks, and catered meals throughout the day (though, funny story—our entire Jimmy John’s lunch got stolen! Luckily, they replaced it within 20 minutes and saved the day).

We sourced all the wardrobe for the models, with a dream team helping behind the scenes. Two amazing stylists from Bridgerland handled unpackaging, steaming, and outfit coordination for each look. The BTECH hair and makeup team was on site all day long, glamming up both kids and parents to keep everyone camera-ready.

We also brought in a videographer to capture b-roll and behind-the-scenes footage for their ongoing campaigns, making this truly a one-and-done content experience.

Despite the hustle and high energy, everything came together flawlessly. The photos we created are now being used across Goldfish Swim School’s website, social media, print ads, and email marketing—and we couldn’t be more proud of the final results.

Need a full day shoot for your brand that checks every content box for the year? We’ve got you. Let’s build your dream shoot.