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Unlocking the Best Kept Secret in the Photography Industry: Brand Photography 

Unlocking the Best Kept Secret in the Photography Industry: Brand Photography

Is wedding photography burning you out? Are you looking for a way to keep working with your camera, but have more control over your schedule and clients? Look no further than Brand Photography! Five years ago, I took the plunge and retired from wedding photography to focus on brand photography full time. And I’m here to tell you that it was one of the best decisions I ever made! Let me show you what brand photography can do for you.
Brand Photography Brand Photography

What is Brand Photography?

Brand photography is all about creating images that capture an emotion or tell a story that resonates with an audience. This type of photography is used on websites, social media, marketing materials, and advertisements. It’s usually associated with lifestyle photo shoots that feature models or products in natural-looking settings; think of photos taken in someone’s kitchen with a bowl of fresh fruit or a person lounging on their sofa with a laptop. The goal of commercial photography is to capture an emotion or convey a message in order to connect with the audience and make them feel something.
Brand Photography

Why Should You Try Brand Photography?

Commercial photography gives photographers more control over their schedule and clients. With brand photography, there are no weekend shoots or late nights spent editing photos; instead, you can shoot during the day and work around your family’s schedule. Plus, brand photography allows for more creativity since it’s not limited by traditional wedding conventions. You have more freedom to experiment with different types of lighting, poses, props, etc., which can lead to some really interesting shots that stand out from traditional wedding photos. There’s also potential for repeat business if clients like your work; they may come back again and again for updates or new product lines.
Brand Photography

How Do You Get Started With Commercial Photography?

The best way to get started is by finding a few small businesses that need help with branding and reaching out to them directly (or through social media). Offer free photoshoots as portfolio builders so they can see the quality of your work firsthand before committing to anything long-term. Once they see how great your shots are, they will be likely to hire you for future projects!  You should also look into taking classes or workshops related to product/brand photography so you can learn about lighting techniques and other industry basics for success in this field; this knowledge will help give your work a professional edge that clients will appreciate when deciding whether or not to hire you for future projects!
Brand Photography
If you’re looking for a way out of the hectic world of wedding photographer but still want to create beautiful images while maintaining control over your schedule, then consider trying brand photography! It offers photographers creative freedom while providing consistent (and amazing) paychecks year round – even during slow seasons! Plus, there’s potential for repeat business if clients like your work; they may come back again and again for updates or new product lines. All it takes is finding those first few small businesses who need help creating beautiful images – reach out today! With practice and dedication, soon enough you too could be living your dream life as a successful commercial photographer!

January 4, 2023

Kylee Maughan

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