Why Brand Photography is the Best Kept Secret in the Photography Industry
Have you ever considered transitioning from wedding photography to brand photography? If you have, then you’re not alone. Many photographers are making the switch, and for good reason! Brand photography offers a unique opportunity to use your skills as a photographer to create amazing images that help businesses thrive. Let’s take a closer look at why brand photography is quickly becoming the best kept secret in the photography industry.
Why Commercial Photography?
With e-comm on the rise and all the chaos from covid, brand photography is more important than ever before. Brands NEED high quality pictures on their websites, emails, social media posts and more in order to sell their products successfully. They need to be a good representation of what the product looks like and how its used.
The cool thing about commercial photography is the possibilities are unlimited. You can photograph soap or jewelry or shoes or baby clothes or jewelry or cars or houses. Literally anything. Products are EVERYWHERE.
The Benefits of Brand Photography
One of the biggest benefits of small brand photography is that you can pick a product that can be done on a relatively small budget. There are no fancy studio setups or expensive props required; all you need is some natural light, a few props, and an eye for detail.
Another benefit of brand photography is its versatility; there are countless ways to use it to market your business online, from social media posts to website banners and product shots. You can even use it for print media such as brochures and flyers!
How To Get Started With Brand Photography
Getting started with brand photography doesn’t have to be complicated or expensive; all you need is an understanding of what your client needs and how you can best meet those needs through creative visual storytelling. Once you have this figured out, all that’s left is finding clients who are open to trying something new! Networking events, social media platforms like Instagram, forums like Reddit – these are all great places to start looking for potential clients who might be interested in working with you on their branding projects.
In conclusion, if you’re looking for an opportunity to break away from traditional wedding photography while still utilizing your skills as a photographer – brand photography may be right up your alley! Not only does it allow you to flex your creative muscles but it’s also incredibly versatile and can easily fit into any budget – making it perfect for aspiring entrepreneurs who don’t have much startup capital or time on their hands. Best of all – once you’ve nailed down the basics – there’s really no limit as far as where this field could take you! So why wait? Get started today!
Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
January 11, 2023
Kylee Maughan
