Where are the inquiries? Why am I not booking? I just raised my prices, did I make a mistake? Should I lower my prices? Should I just quit? What am I going to do?
Panic. I see panic coming in all directions from photographers. It’s not just one, or ten. It’s everywhere. Especially here in Utah. It’s a weird year. It’s seems that wedding budgets are lower than ever and the inquiries aren’t coming in as thick as they used to.
You can cut your pricing in half, and still struggle.
I can’t remember where I heard this quote, but it’s been etched in my brain ever since. Pricing is usually not the problem if you’re having trouble booking. If you think you’re worth a price, you are. Do not lower your price.
So if it’s not pricing, what’s wrong?
1. They don’t feel connected to you.
All they can see is your best photos, the next photographer’s best photos and a price. If you aren’t connecting with them on a personal level and sharing your unique strengths, all they have to choose from is that dollar sign. You want clients that want you for YOU, regardless of the price. Invite them into your life, so they’ll invite you into their life.
2. They don’t see the value.
Why would they spend $1000 more on you than another photographer that can take decent enough pictures? What’s different about your style or your experience? Can they see that?
Let’s fix that!
Great marketing doesn’t have to be hard, expensive, or time consuming. It’s all about using your current social media outlets, website and blog to reach your ideal clients. It’s about showing your value, being yourself and networking. You don’t need to advertise, you don’t need to hit up bridal fairs. Use the things that are right in front of you to get the right clients running your way.
In my four week #kamarketingcourse I will be diving into all the best marketing techniques I use for getting my ideal clients and charging whatever I think I’m worth. I went from being a low end family and friend photographer to the most expensive photographer in town, while never slowing down.
Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
April 14, 2016
Kylee Maughan
