Your face when that photographer hops onto the classifieds, and takes all the new leads with their $0 price tag.
I’m here to tell you: It actually doesn’t matter. Stop worrying about the cheap photographers. (We’ve all been there…I mean it…I was $35 once too). You aren’t competing with FREE anymore. Let me break this down for you.
If you’re charging $300, your client is not going to dump you for a $25 photographer. If you’re $40 and tired of getting undercut, double your prices. Sure you’ll lose clients, but your $25 clientele will likely never become your $2500 clientele. Its a whole new market.
Six years ago, I was undercut in a way that really bugged. But I didn’t sit around and let it happen… I doubled my prices. The next year I became a full-time photographer and finally turned a profit. Being undercut was one of the best things that ever happened to be in this biz.
Who’s ready to double their prices and never look back?
1📷: #kyleeanncommercial for @papperapparel
Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
May 2, 2019
Kylee Maughan