In the early stages of the pandemic, I became paralyzed. Confused on what to do, and what to share. I was lacking motivation to do anything related to my business. Everyday I was searching for ideas, and permission to move forward because the world felt stuck.
Until one day it hit me. My audience needs me now more than ever. The authentic me. When your marketing strategy centers around your personality and authenticity, marketing during a pandemic doesn't feel so hard. As the world was spinning out of control, normalcy and connection is what people want.
I REALIZED I HAD TO:
The first few weeks of March I was refunding thousands of dollars every day. Weddings were cancelled as restrictions were put in place. Brand shoots were cancelled as businesses didn't know if they would survive. Retreats, workshops and coaching calls were all postponed.
But as SOON as I changed my mindset, I got back to work. I started showing up daily, being authentic, providing value for my clients and hitting all the platforms. My business boomed. Even with nearly an entire quarter of record low sales, we had our best year in history! IN 2020, WE...
• build an authentic online presence with Instagram
• get a framework to blog 3 times a week with ideas on what to say
• improve client interaction
• network with new businesses and vendors
• start a Pinterest strategy
• get to the top of Google search
• start an email list
• create systems and habits that work even when the algorithm changes or pandemics hit
• SHOW UP everyday.... and more.
If you're too busy, confused, under-booked or just unorganized, this is MADE FOR YOU! The ultimate marketing guide for creatives who are ready to stop worrying about followers and hashtags and attract the right clients organically.
"This is one of the greatest courses I have ever invested in. I actually watch the my phone for the email some mornings. Having a small chink to do every day is helping me form the habit of continuously working on my marketing while keeping it manageable as the pregnant mama of three littles. Thank you"
"You guys! I never get clients from Instagram - which is fine. But a chick found me on there BECAUSE of my about me blog post, messaged me about pricing. I just got back from a consultation with her where we talked for AN HOUR and really connected. SHE BOOKED! She said she loved how personable I was and she could tell I have a love for my craft and clients. I'm so happy. This has been the best investment I have ever made for my business." *two weeks later*".....I just booked my second shoot in a week from people who I have no connection to. they both found me on some type of online platform!"
"I've literally booked FOUR top-pricing clients this week. I'm blown away -- and the thing that stuck out for one of these clients? My personal blog post that had NOTHING to do with photography but everything to do with vegetarian food in Disney World. Why did they choose me as their photographer? Because they could tell I had a passion for Disney, found my blog post helpful, could tell I know my way around the resort (where their photos will be taken), all while also being an excellent photographer. Lesson Learned: your personal blog posts needn't be about what you do. Just be YOU. You'll attract the best clients for you, because they'll love YOU."
• Start booking strangers by improving your SEO and reach.
• Get weekly blog prompts, and a system to keep content fresh and engaging
• Improve your client experience that content that serves.
• Create evergreen content that can be shared on Google, Facebook, Pinterest, IG and with your clients.
• Learn how to interact, connect and engage on Instagram to grow clientele and increase profits.
• Get daily prompts that allow you to show your personality, strengths and style.
• Learn how to plan ahead with scheduling apps and systems so you're not always posting in real time.
• Stop worrying about followers and hashtags and start growing organically.
• Join our Facebook group to ask question and seek support from other creatives.
• Download the app to check in on your prompts daily!
"Before i signed up I averaged about 200 visits to my website monthly and rarely got bookings through it. Now that the 90 days are up and I’ve finished up all your prompts I average nearly 700 hits to my site and had a completely booked September and October with only one opening in each December and November. People found me through google.
"I have bought hundreds of dollars worth of marketing courses and invested in a ton of education. This is the only thing that I've actually followed through with. I feel like I'm actually doing stuff and it's making me busy and happy. You're a genius Kylee. This is the best thing out there!"
"Still haven't quite got my Pinterest all "business"-ed up but I've been trying to be more active. I started at 20 monthly viewers a week ago and already at 1.3k. Yay for 90 days of Marketing"
Absolutely. You may need to hustle a bit harder than the majority, but this is completely possible…and will definitely jump start your business if you stick to the plan. If you run out of content to use, go out and make content. If you don’t have clients to blog, plan personal shoots. You can make this successful no matter what. I believe in you.
First of all, marketing as changed a lot in 15 years. What used to work doesn’t work anymore. This would be a great way to learn new marketing tricks, create better habits and repurpose the hundreds of sessions you have waiting to be on the internet.
YES! This marketing plan is to bring out your personality and set you apart from the crowd. I guarantee you marketing will look different than every other creative thats doing the marketing plan alongside you. These prompts and courses are not generic, cookie cutter action steps. They will make you dive deeper and create a personality based business.