A successful session starts with positive communications, clear expectations, and proper preparation. Remember, you are the expert. You take family photos all the time, but this is a special occasion for our clients. This might be their annual family photo or their first photo session ever. Regardless, they are full of questions. If you provide the answers to those questions without even being asked, you are one step ahead. Your clients will not only have clear expectations about their session, but all their common concerns are put at ease.
I love to set clear expectations in several ways — their initial email, their consult and THIS welcome guide. A week or two before their session, I send a date reminder/mini welcome guide with the following information.
· Date & Location
· What to Wear
· How to Prepare
· What to Expect
My welcome guide is a 5×5 tri-fold card that was designed in InDesign and is printed at Millers. For less than $2 per client, I send out a BEAUTIFUL welcome guide reminder with all the must-know details. It includes three panels full of what to wear, how to prepare, what to expect and then a back side with contact and date/location information. I only send these to my FULL session families and my a la carte ENGAGEMENT sessions that don’t receive our full bride magazine.
MY TEMPLATE IS AVAILABLE IN THE OPB MEMBERSHIP
TEMPLATE DETAILS
- Includes Template Design (Adobe InDesign template)
- Includes Family Guide & Engagement Guide
- Includes MY content: Date & Location · What to Wear · How to Prepare · What to Expect
- Editable to fit your ideal clients and replace with your photos
- 6 Panels — Each Panel: 5×5 / 3 images per side
Kylee Ann Maughan is a family and international brand photographer based in small-town Northern Utah. She has been a business owner for 13.5 years, and also runs a successful and award-winning associate team. Kylee hosts semi-annual retreats, speaks at conferences and teaches online courses about running a small business and marketing. Her niche in coaching is helping moms turn their passion into profit, while being the mom they dream of.
July 7, 2016
Kylee Maughan
