I know it’s hard not to list ALL your products and ALL your styles in your shop when you get inventory in and photos complete, but one thing I’ve seen work for a lot of my brands this year is a slow release of one collection at a time.
A few benefits:
– you can focus marketing and selling on one collection at a time instead of trying to sell 100+ products at once
– you can really create hype and excitement around each product
– it makes content creation simpler because you are only focusing on one collection instead of hundreds of products and you have time to create.
@bebaaulait has done an amazing job creating different collections, and releasing them one week at a time. check them out.
The same goes for photographers posting ALL their favorites from one session at once. Save it up!!! Spread it out!!
#kyleeanncommercial
@kyleanncommercial
Bebe au Lait was founded in 2004
Bebe au Lait was founded in 2004, when products available for mom and baby weren’t as well-designed, as high quality or as safe as Ronnie and Claire thought they should be.
They began with inventing and patenting the first stylish and functional nursing cover that allows mom to bond with baby while breastfeeding, wherever she happens to be. More than 14 years later they continue to design products that fit seamlessly into the lives of the on-the-go modern family, supporting them as they go. They create products that stand the test of time because they are well made and well designed.
Their goal is to surprise and delight you in everything they do from product design, to the materials they use, to the patterns they design – all while providing excellent customer service. Bebe Au Lait’s mission is to make parenting easier, and a lot more stylish!
About the Owners of Bebe au Lait
Ronnie and Claire Ekelund moved from Europe to the United States in 2000. Ronnie, a professional soccer player with a 19-year career, had just signed a contract with the San Jose Earthquakes. Together with their 6-month-old daughter, they settled in Los Gatos, California.
Bebe Au Lait Brand Shoot | Brand Photographer Utah
Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
August 31, 2020
Kylee Maughan
