Best Email Marketing Software for Photographers | Flodesk
Email list – blah blah blah. Right?
You hear all these entrepreneurs always blabbing about their email list, but is it really worth it? My answer is 1000% yes. Did you know 90% of our bookings come from our email list? That means we could ditch social media at this point…if we wanted to. But we keep it around to push people to our email list. I’m telling you – having a list and using it will change your business…and life.
Email marketing can feel daunting, but it is so important for reaching and engaging your potential and recurring clients!
There isn’t a better way to announce mini sessions, courses, promotions, events or new offerings than to your email list! You are sending it directly to people that have chosen to be on your list.
By joining your list, you know they already love you & are eager to work with you. They are just waiting for your email to show up and tell them how to hire you. Easiest sell ever.
My Favorite Email Marketing Software
If you are just getting started with email marketing, let me introduce you to my favorite email marketing software, Flodesk.
If you’ve been around the block and you’re NOT using Flodesk, keep reading. I have used many email marketing programs over the years, and the day I switched to Flodesk, I saved over $1000 and a lot of headaches. My emails became prettier, simpler and my list grew without punishment. Choosing the right software can take the mountain that starting email marketing may feel like and turn it into a mole hill. Flodesk was made for creatives like us!
Why I Love Flodesk
The Price
Almost every email marketing software will charge you as your list grows, but not Flodesk! This is huge. When I switched from another email marketing platform, Flodesk saved me THOUSANDS right off the bat. My email marketing list, my current clients, and potential clients keep growing. I love that I will never have to pay more as my business expands.
Unlike their competitors, Flodesk does not penalize you as your grow your email marketing list.
The Ease + Vibe
Hello beautiful, creative templates. Goodbye robot, spam feeling emails! With Flodesk’s drag and drop templates I can create emails that are pretty and creative. They still contain all the information my subscribers need in a much simpler, prettier way. This is perfect for my creative, aesthetic audience. And a huge win for my brand.
The best part about the templates on Flodesk is that they are designed to convert! Each template is strategically built, gorgeous, and completely customizable to your brand.
Oh, and absolutely no coding or graphic design team necessary to build your email. They’ve done all the nitty gritty work for you.
The Functions
I send or schedule quick emails every week. I also have automated series running around the clock. Being able to do both on the same software is a game changer for my business.
Every business should have an automated funnel. This can be a welcome funnel or a sales funnel. Every business also needs the ability to communicate quickly with their clients. This would be announcing openings or events. With Flodesk, we can do both.
You can also add pop-up or opt-in forms in natural ways to your website with Flodesk, like this or this.
Those opt in forms can lead to automated funnels or just go into our lists to use for our newsletters. The best part is your audience can be completely segmented.
Each opt in form leads to a different segment. I have my cache valley clients, Davis county clients and San Diego clients on different segmented lists. They all get emails that pertain only to them. I also have segments for my students, podcast listeners, workshop attendees and more!
This is great because I have such a wide variety of offers within my business, and I’m sure you do too. I can send an email to businesses interested in brand photography without sending it to my regular family mini session clients. And so forth!
Growing and Maintaining your Email List
Opt-in Forms
Not only does Flodesk make it easy to communicate and engage your current email list, they offer creative ways to grow your list!
With Flodesk, you can create a link in bio landing page with up to 6 links and an opt-in form. This allows you to turn your social media audience into email subscribers quickly & easily.
You can also embed an opt-in form directly to a video. Video is a great way to show your brand’s personality and create a personal connection. Adding a opt-in form to your video can grow your email list with engaged, connected audience members.
Go crazy and create an opt-in spinner with discounts or prizes that doubles as an opt-in form. Making your opt-in form exciting can significantly increase completion rates.
No need to create an opt-in form yourself with Flodesk gives you so many fun ways to do so!
Link Actions
Let link actions do the work for you. Link actions on Flodesk gives you the ability to add automations on links within an email.
This includes: add to segment, remove from segment, add to a workflow, remove from a workflow, or update a custom field.
This creates highly targeted segments, enables you to tailor content to each subscribers preference and behavior and eliminates manual intervention to maintain and update lists.
For example, once a subscriber clicks on a link to book a session with me, I can add them to a ready to book segment.
Analytics
It is so important to know what is working, and what’s not working in your marketing.
Take the guesswork out of your growth with Flodesk’s analytics! Visual and detailed data is provided for you across all subscribers, emails, and workflows.
With this data you can optimize your emails, campaigns, and automations. We are talking charts, graphs, and tables full of details on how your emails are performing and how your audience reacts and behaves when receiving your content.
Now you can start making data driven decisions to increase your bookings.
Checkout – Bookings
If you do not currently have an additional photography website set up, you can complete bookings and sales through Flodesk.
During the checkout process you can also add upsells to increase your business. This feature is customizable to your brand and tailored to your business.
Integrations
Save time and maintain consistency by integrating all your marketing platforms with Flodesk.
Direct Integrations Include:
- Zapier & Pabbly Connect
- Interact
- Session
- BookFunnel
- Grow by Mediavine
- And many more to come!
If you prioritize both aesthetics and functionality, Flodesk is for you. With its intuitive drag-and-drop interface, Flodesk makes designing visually stunning emails a breeze, even for users with minimal design experience.
Its sleek templates and customizable options ensure that your emails not only look professional but also align perfectly with your brand’s identity.
Additionally, Flodesk offers powerful automation tools that help streamline your marketing efforts by setting up automated workflows, segmenting your audience, and tracking performance metrics. This combination of ease-of-use, design flexibility, and robust features makes Flodesk a standout option for businesses aiming to create engaging and effective email campaigns.
Flodesk has completely changed my email marketing game, saved me sooo much money and time. And enabled me to create revenue-generating campaigns with ease.
Discount
Get started with Flodesk! Use code KYLEEANN to get 50% off your first year of Flodesk.
Kylee Ann Maughan is a family and international brand photographer based in small-town Northern Utah. She has been a business owner for 13.5 years, and also runs a successful and award-winning associate team. Kylee hosts semi-annual retreats, speaks at conferences and teaches online courses about running a small business and marketing. Her niche in coaching is helping moms turn their passion into profit, while being the mom they dream of.
September 17, 2024
Kylee Maughan