What is the difference between lifestyle, flat lay and product pictures?
It’s important for brands to use both product and lifestyle images in their marketing. Each type of photography has a different purpose. Let me explain and show you examples of each type with Cash and Co’s last shoot!
Product Photography is great for:
- focusing on the color and features of the product
- clean and cohesive shop images
- selling on amazon Amazon
Flat lay photography is great for:
- new products
- giveaways
- collaborations
- instagram stories
- social media posts
- announcing sales
- email marketing
- sets and new pairings
- shop images
Lifestyle photography is great for:
- showing the fit or use of the product
- showing how multiple pieces fit together
- creating emotional images to market to your target market
- creating an interesting and engaging social media feed and website
Cash and Co | shop here
Kylee Ann Maughan is a family and international brand photographer based in small-town Northern Utah. She has been a business owner for 13.5 years, and also runs a successful and award-winning associate team. Kylee hosts semi-annual retreats, speaks at conferences and teaches online courses about running a small business and marketing. Her niche in coaching is helping moms turn their passion into profit, while being the mom they dream of.
April 1, 2020
Kylee Maughan
