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Difference Between Lifestyle and Product Photography featuring Cash and Co

What is the difference between lifestyle, flat lay and product pictures?

It’s important for brands to use both product and lifestyle images in their marketing. Each type of photography has a different purpose. Let me explain and show you examples of each type with Cash and Co’s last shoot!

Product Photography is great for:

  • focusing on the color and features of the product
  • clean and cohesive shop images
  • selling on amazon Amazon

Flat lay photography is great for:

  • new products
  • giveaways
  • collaborations
  • instagram stories
  • social media posts
  • announcing sales
  • email marketing
  • sets and new pairings
  • shop images

Lifestyle photography is great for:

  • showing the fit or use of the product
  • showing how multiple pieces fit together
  • creating emotional images to market to your target market
  • creating an interesting and engaging social media feed and website

Cash and Co | shop here

 

April 1, 2020

Kylee Maughan

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