What is the difference between lifestyle, flat lay and product pictures?
It’s important for brands to use both product and lifestyle images in their marketing. Each type of photography has a different purpose. Let me explain and show you examples of each type with Cash and Co’s last shoot!
Product Photography is great for:
- focusing on the color and features of the product
- clean and cohesive shop images
- selling on amazon Amazon
Flat lay photography is great for:
- new products
- giveaways
- collaborations
- instagram stories
- social media posts
- announcing sales
- email marketing
- sets and new pairings
- shop images
Lifestyle photography is great for:
- showing the fit or use of the product
- showing how multiple pieces fit together
- creating emotional images to market to your target market
- creating an interesting and engaging social media feed and website
Cash and Co | shop here
Kylee is the owner and founder of Kylee Ann Studios, where she’s spent more than 15 years building a photography business rooted in creativity, connection, and serving her clients well. She’s a mom, business owner, and photographer who loves making people feel comfortable and capturing the real moments that make their stories unique.
She specializes in commercial and brand photography, family photography, weddings, seniors, newborns, and more throughout Cache Valley and Northern Utah.
April 1, 2020
Kylee Maughan
