How to Manage Inquiries Easier
Tracking leads and conversions is often a weak spot for photographers. After all, we just want to take pictures, right? Thankfully Honeybook’s automated system makes managing inquiries a mindless chore. Track where your referrals are coming from and save all of your inquiries in one place without even thinking about it.
Create a Contact Page on your Website
Every website needs an easy-to-use contact page. The fewer steps a prospective client needs to complete to contact you, the higher chances they are of converting to a customer. You can and should also create different contact pages for various services – this makes the customer more likely to contact you directly for that service.
Embed your Honeybook Contact Form
Create customizable contact forms in Honeybook. In the main menu under “Tools,” you’ll find an option called Contact Form. Here you can create a completely customizable contact form in Honeybook.
Determine which fields you’d like to collect, including dates, locations, party size, etc. You can then customize the color scheme and font for your contact form. Finally, when you go to “Add to Website,” you’ll be provided with the embed code to paste into your contact page.
You can create different contact forms for various services, where you’ll likely want to collect different information for each one.
Send All Inquiries Through the Contact Form
From here on out all communications can be through Honeybook’s email system if you’d like. Once a prospective client’s email address is captured, it will be in the system, and you will have that data until you delete it.
An added benefit of doing this is that all communications will now be in that client’s file in Honeybook for easy archiving and reference.
All Inquiries will Create Leads and a Pipeline
All interactions with your contact form will create a lead in Honeybook’s system. You can automatically store their contact information and where that lead came from for future reporting.
Depending on how you have your Honeybook set up, you can have this inquiry automatically create a project pipeline. You can choose to automatically start a workflow for this lead once they send you their information, or set reminders for yourself to do it manually.
Why it’s So Amazing to Have All Leads in One Place
Photographers have enough on their plate already. Being organized to have everything in Honeybook will make your business management much more efficient. You can accomplish most business-related tasks in one location, rather than having to go from one service to the next to manage projects. Being able to analyze and administer all of your leads in Honeybook will ultimately aid you in your business success.
Honeybook is offering you a 50% OFF coupon. Or you can sign up for the FREE TRIAL before you commit! Oh, and the FREE trial includes 5 of my own email templates for you to customize for your business. They are automatically loaded into your account when you sign up with that link!
Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
July 11, 2019