Nothing gets me more excited than a creative product shoot, and this Black Friday project was such a fun one to bring to life as a Logan Utah Baby Product Photographer. Mebie Baby wanted something bold, sleek, and totally different from their usual light, airy aesthetic. So we leaned all the way into a dramatic look and created a setup that immediately stopped people mid-scroll.
To fit their Black Friday theme, I shot everything on deep black seamless paper. The rich backdrop made every outfit pop, and the contrast gave the whole session a striking edge. Even though baby products are often styled with soft tones, this bold direction gave Mebie Baby something fresh, modern, and eye-catching for their biggest sale of the year. I loved capturing those tiny outfits against such a powerful background because each detail stood out beautifully.
Since we wanted even more flexibility, I rented South Light Studio for the day. The natural light mixed with the black setup created a perfect blend of clean shadows and soft highlights. It also gave us room to move around the space so we could photograph each outfit in multiple setups. Mebie Baby styled the entire scene with giant presents wrapped in black bows, plus black balloons floating around the studio. The props added personality and made the session feel playful while still keeping that sleek, editorial vibe.
Every outfit looked adorable photographed on the seamless paper, but shooting around the studio gave them extra versatility. They now have images they can use long after the Black Friday promotions wrapped up. Because the styling felt intentional rather than overly themed, the photos work beautifully across their website, catalogs, and regular marketing materials. This strategy keeps the images useful far beyond a single weekend sale, which always makes brands so happy.
The best part? These photos performed incredibly well in Mebie Baby’s Black Friday ads. The bold black backgrounds stood out instantly in busy social feeds. Strong visuals convert, and this shoot proved it in the best way.
Why Work With a Logan Utah Baby Product Photographer
Brands who want variety, consistency, and eye-catching visuals benefit so much from working with a photographer who understands baby products, styling, and marketing. Shoots like this one help your products shine and make a strong impact with your audience.
If you’re ready to create standout product images for your next launch or seasonal campaign, I’d love to help you bring your vision to life. Let’s make something beautiful together, bestie.
Kylee Ann Maughan is a family and international brand photographer based in small-town Northern Utah. She has been a business owner for 13.5 years, and also runs a successful and award-winning associate team. Kylee hosts semi-annual retreats, speaks at conferences and teaches online courses about running a small business and marketing. Her niche in coaching is helping moms turn their passion into profit, while being the mom they dream of.
May 4, 2026
Kylee Maughan
