I teach photographers how to find their niche into small brand photography in my Brand Photography Course.
I have been a photographer for nearly a decade, but niched into brand photography about three and a half years ago when I was pregnant with my third child. You can read the entire story here, but in short I was tired of shooting nights and weekends. And with brand photography I didn’t have to. I could work during the day, during nap time, during school and with a babysitter. Then I could enjoy my family every night and weekend.
I was asked to speak on Building a Brand Photography Business this year at Showit United. It wasn’t something I applied to speak on, but something the handpicked me for. And I was stoked. Then COVID came and the conference was cancelled. I wasn’t planning on releasing an online course about Commercial Photography, but knew that BECAUSE of COVID I was called to.
Weddings have been cancelled. Family pictures have been put off. But BRANDS STILL NEED PHOTOS. I am still booking 12-15 brands a week even during a pandemic.
This is the BEST TIME to be a brand photographer, and I’m going to help you get there.
What’s included in my Brand Photography Course?
1. Why Brand Photography?
Yes, before I tell you all the ways to grow your brand photography business, I have to point out all the reasons WHY you would even want to. You can start by reading the top ten reasons to be a brand photographer here.
2. How to Price yourself
Whether you’re coming from a wedding or family background OR you’re new to the industry, pricing a brand shoot can be tricky. I will tell you how I structure my pricing, and what kind of packages I’ve created to bring in new clients weekly.
3. Contracts and Licensing
Yes, you need to have contracts! Let me help you know what to look for, and where to find it.
4. Three types of Brand Photography you need to know
Unlike family photography, brand photography is not just about capturing emotion and smiles. There are so many different types of photography each brand needs. I will not only break it down for you, but let you in on an exclusive peek into my sessions. You will see the BTS of shooting, editing and delivering a full brand shoot.
5. What’s in my Bag and What’s in my Studio + All the other Equipment You Need to Get Started
There is A LOT of equipment needed. When you don’t know what you need, it can be overwhelming. I will walk you through my bag, the studio and give you a list of all the must haves and wants you could possibly need when starting a brand photography business.
6. How to Organize, Style, Schedule and Plan a Big Shoot including working with models and spaces
If you follow me on Instagram, you know I shoot with a lot of brands and models everyday and have product coming out of my ears. I have learned so many tricks to styling, organizing, managing models and scheduling brand shoots so I don’t lose my mind in the process. I will walk you through all my systems.
7. Finding Brands to Pitch and What to Say
Where do you even start looking for brands that need better photography? I will help you come up with ideas on where to find brands, and how to get them to book you as your brand photographer.
8. How to Build an Awesome Portfolio, Website and CRM
We need to set up your backend to be pretty as your front end. I will walk you through my CRM, questionnaires, what to put on your website and how to build a portfolio.
9. How to work with Brands Locally and From Out of State
I work with more out of state brands than local brands, which was scary for everyone in the beginning. But now it is such a smooth and easy process for everyone. I will walk you through working with both local and out of state brands and how I have different systems for each type.
10. Marketing and More!
I pitched in the beginning, but now all my client inquiries are organic through my website, instagram, referrals and Pinterest. I will walk you through my marketing strategies for finding new brands to work with weekly.
And more! SO MUCH MORE. This course has everything you need to get started working with small brands.
JOIN THE BECOMING A BRAND PHOTOGRAPHER COURSE!!!
Find my commercial portfolio here.
Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
September 17, 2020
Kylee Maughan
