Gerber Baby Product Photography: Behind the Scenes of an Exciting Shoot

I’m still buzzing from the incredible opportunity to work with Gerber Baby! They hired me to create flat lays for their line sold in Walmart, and I couldn’t be more thrilled. This Gerber Baby product photography shoot was equal parts fun, fast-paced, and creatively inspiring. It’s not every day you get to collaborate with an iconic brand that’s been part of so many childhoods.

Planning the Perfect Flat Lays

Flat lays are all about storytelling through composition. For this Gerber Baby session, I focused on showing off the products—onesies, baby clothes, and accessories—in bright, clean, and engaging setups. I played with textures, colors, and props to make each image pop while keeping the focus on the items. Each shot had to feel fresh, approachable, and ready for Walmart’s marketing needs.

Creative Play Meets Precision

Even with a big brand like Gerber, creativity matters. We experimented with different arrangements, from playful setups with tiny toys to cozy, neutral backgrounds that highlight the clothing. Every detail—from fold placement to lighting angles—was considered. The goal was simple: show off the products in a way that feels lively, authentic, and appealing to parents.

Why Gerber Baby Product Photography Is Special to Me

Getting to work with Gerber Baby was a dream. The team was amazing, collaborative, and genuinely fun to work with. It’s always exciting to see your work reach shelves nationwide, but this project had an extra spark. Capturing their products in a way that makes parents stop, look, and imagine these pieces in their own homes was incredibly rewarding.

Key Takeaways for Brands

For anyone considering professional product photography, this Gerber Baby shoot proves its value. Clean, thoughtfully styled images help products stand out and communicate quality instantly. Flat lays aren’t just pretty—they tell a story, set a tone, and elevate a brand’s presence.

Wrapping Up

I’m so grateful for the chance to work with Gerber Baby and create images that will connect with families across the country. As a commercial photographer, opportunities like this remind me why I love what I do—bringing products to life in a way that’s creative, polished, and joyful. Click here to schedule your own product photography!