One of the best ways to control your brand aesthetic is through COLOR. When I work with a brand, I use the color scheme of their products to create a clean, uniform look.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For example, Mebie Baby uses muted tones and neutral colors. I never used she pink, orange or green wall for their brands shoots even though it was a major part of my studio. Instead I invested in cream, eggnog, tan backdrops and wood chairs and toys that fit that neutral vibe.⠀
Predicting it now: the new Mebie Baby overalls will be the number one first birthday outfit of 2020. DYING over how cute these are!
How to Control your Brand Aesthetic | Mebie Baby Photographer
Kylee Ann Maughan is a family and international brand photographer based in small-town Northern Utah. She has been a business owner for 13.5 years, and also runs a successful and award-winning associate team. Kylee hosts semi-annual retreats, speaks at conferences and teaches online courses about running a small business and marketing. Her niche in coaching is helping moms turn their passion into profit, while being the mom they dream of.
April 15, 2020
Kylee Maughan
