“A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals.” (source) At the beginning of every year, you should update your business plan with help of business plan writer.
1. Define your products & service
- Are you a product-based or service-based photographer?
- How is your pricing set up? (i.e. Session Fee + Collections)
- How do you deliver your images? (DVD, USB, Online Gallery, etc)
- What additional products do you sell?
2. Define Target Market: Who is your ideal client?
- How much money do they make per year?
- Where do they live?
- What age or gender are they?
3. Create Marketing Plan
- Where will you market yourself? (i.e. word of mouth, social media, bridal fair)
- How often will you market yourself? (i.e. quarterly, monthly, daily)
- How much will you spend on marketing?
- What products will you need for marketing? (i.e. business cards, postcards)
4. Plan Your Finances
- Keep your bank accounts separate
- Track monthly income and expense records
- Have a cash flow plan
5. Make Goals
Short-term goals:
- Equipment upgrades
- Monthly or yearly session number or income goals
Long-term goals
- 5 year plan
- 10 year plan (i.e. Travel, Own a studio, Full-time, Part-time, Hire employees)
PIN IT!
A Simple Business Plan for Photographers
Kylee started Kylee Ann Photography 9 years ago, and has since grown from a one woman amateur show to a full associate team. We shoot 50-75 weddings a year, and thrive on kindness and service. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses about running a small business and marketing.
January 25, 2016
Kylee Maughan
